Professional Writing Services

Six years of doing this has produced one consistent observation: most professional writing fails on positioning rather than prose. A CV that lists responsibilities instead of results, a landing page written about what a company wants to say rather than what its market searches for. Both read fine. Neither works.

What we write

• CVs and resumes for the UAE, UK and international markets, formatted for the convention of the market you are actually applying to.
• Executive CVs and bios for board and C-suite candidates, written for search consultants rather than job boards.
• Cover letters matched to a specific posting rather than templated.
• LinkedIn profiles, which in the Gulf is often the document recruiters see first.
• SEO content and website copy built from keyword research rather than instinct.
• Reports and business documents, including structure and editing.
• Presentation decks at £79, built from a document you already have.
• Brochures and marketing collateral.
• Proofreading and editing of business writing at £12 per 1,000 words.

CV and resume writing

The bulk of what we do, and the part where market convention matters most. A CV that works in London will underperform in Dubai and vice versa, for reasons that have nothing to do with quality.

The Gulf market

Two pages, personal details including nationality and visa status, a photo, and full employment history with dates. Recruiters screen on visa status early, so omitting it costs you a round of email at best. We cover Dubai, Abu Dhabi and the wider Emirates, and the emphasis differs between them: Dubai hiring is commercial and diversified, Abu Dhabi is weighted to energy, sovereign investment and government.

The UK and international market

Two pages, no photo, no personal details, and no date of birth. A photo on a UK application can cause it to be discarded on anti-discrimination grounds, which is the reverse of the Gulf norm. Every package includes both versions so you are covered either way.

What actually changes the outcome

1. 1Quantified results instead of responsibilities. “Managed operations” could describe a shop or a port, and the reader assumes the smaller one.
2. 2Terminology mirrored from the posting, which matters for the human reader and for keyword matching in the applicant tracking system.
3. 3Plain structure that parses. Tables, columns and text boxes look designed and scramble in most ATS software.
4. 4Consistency with LinkedIn. Recruiters check, and mismatched dates or titles read as carelessness.

Content and marketing writing

The same principle applied to a different document. Content works when the topic is chosen from what an audience actually searches for, then structured so the answer is easy to extract.

In practice that means keyword research with difficulty scoring before anything is written, a map assigning one target query to one page so your own pages do not compete with each other, and answer-first formatting under every heading so the content is eligible for AI Overviews and featured snippets. That method is set out in full on the SEO content page.

Presentation and brochure work is priced per piece at £79 and starts from a document you already have, whether that is a report, a proposal or a dissertation.

LinkedIn, and why it matters more than the CV here

In the Gulf specifically, a large share of recruitment begins with a consultant searching LinkedIn rather than with an advertised role. That inverts the usual order: your profile is the discovery layer and your CV is the second stage. A strong CV attached to a thin profile means you are never found in the first place, which is a failure that produces no signal at all, so candidates rarely diagnose it.

Three things carry most of the weight. The headline is searchable text, so it should name your discipline and sector rather than carry a slogan. The About section should open with the same positioning line as your CV summary, because consultants read them together and notice when they disagree. And the experience entries need the same quantified achievements as the CV rather than a shortened, vaguer version of them.

Consistency between the two documents is checked more often than candidates expect. Mismatched dates, different job titles for the same role, or a CV listing a promotion the profile does not, all read as carelessness at best. The Executive Suite covers CV, cover letter, LinkedIn and executive bio together for this reason: four documents telling one story is the point, and buying them separately usually costs more and reads less coherently.

Rates

Beyond career documents: presentation decks and brochures are £79 each, business proofreading and editing is £12 per 1,000 words, and content projects are scoped individually on research depth and page count rather than priced per word.

How it works

1. 1Send your current document and, for a CV, the job posting you are targeting. The posting matters more than anything else you can give us.
2. 2We confirm scope and price before starting. If a cheaper service would serve you better, we will say so.
3. 3Draft returned in two to three working days, with the reasoning behind significant changes explained rather than just applied.
4. 4One revision round included. For CVs we also supply the photo-free version and an ATS-parsed check.