Content Writing Services

Content is the part of this business we are strongest at, and the part where most money gets wasted elsewhere. The waste is rarely about writing quality. It is that the topics came from a brainstorm rather than from demand, that three pages ended up competing for one query, and that nobody checked whether the statistics in the draft were real.

What we write

Six services, each with a page setting out the method, what you receive and what it costs.

How we choose what to write

For anything intended to rank, the topic comes from demand data. That constraint is the whole discipline, and it means we will sometimes tell you a topic you are enthusiastic about has no audience.

1. 1Demand research. The full keyword set for your market with volume, difficulty and cost per click. CPC matters because it is the market pricing commercial intent for you.
2. 2Difficulty banding. Sorted by difficulty rather than volume, because a newer site should start on terms it can plausibly win.
3. 3Intent classification. Informational, commercial, transactional. Intent decides the page format and getting it wrong is the most common single error.
4. 4Keyword to URL mapping. One query, one page, permanently. This is what stops your own pages competing with each other.
5. 5SERP analysis per target. What is ranking now, in what format, and which SERP features are present.
6. 6Briefs before drafting. Primary keyword, secondaries, word floor, required sections and outbound internal links, agreed before a word is written.

Where AI fits, and where it does not

We use AI for research support and outlining. Drafting and judgement are human, and everything is fact-checked before it goes anywhere. That is not a philosophical position, it is a practical one: generative models produce fluent text regardless of whether the claim is true, and they produce correctly formatted citations to sources that do not exist.

We also edit AI drafts as a service, because most businesses now produce them and most need work before publication. Two levels: fact-checking and structural editing at £29 per 1,000 words, and a full humanising rewrite at £39.

What we will not do

• Academic AI work. The AI services are scoped to marketing and business content. We do not offer anything aimed at disguising authorship of assessed work.
• Guaranteed rankings. Nobody controls the algorithm. We guarantee the method and the work, not a position.
• Volume without research. We will not take an order for thirty posts from a topic list nobody has checked against demand.

All content rates

Measuring it honestly

Judging content on clicks in month one produces a false negative, because click-through rate below position twenty rounds to zero. A page that has moved from unranked to position 34 has made real progress and generated nothing you can count.

Track impressions and average position first, then clicks once a meaningful share of pages are inside the top ten. On our own site we track exactly this, and the honest picture is that the first three months of a content programme look like nothing is happening right up until it starts happening quickly.